Audi wins J.D Power Award for its Neckarsulm production site as the best production site in Europe and Africa in the Initial Quality Study 2013. This is a first win for any Volkswagon Group production site. The study was based on the satisfaction of customers after 90 days of their car delivery which is an important factor when buying a car in the United States. J.D Power awarded the Neckarsulm site the first place in best assembly quality in Europe and Africa on which the Neckarsulm plant manager Fred Schulze said:
This award speaks for our production system and honors the performance of each individual employee. Winning first place makes us proud and motivates us to consistently improve our already high quality standards.
The Neckarsulm plant is the most diverse production plant in the Volkswagon Group and the most complex in the whole Europe. Models produced here include the A4 sedan, A5/S5 Cabriolet, A6 sedan and Avant, S6, A6 allroad, A6 hybrid, A7/S7 Sportback, A8/S8, A8 hybrid and A8L, R8 and R8 Spyder, RS 5 Cabriolet, RS 6 Avant and RS 7 Sportback. The initial quality study has been conducted from 27 years now and has a catalog of more than 200 questions to be asked. The study involves the quality of new cars. The information helps manufacturers ensure quality and continuously improve their products. J.D. Power and Associates is a global marketing information services firm. The company’s quality and satisfaction data are based on annual surveys of millions of consumers.